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Bloom™ is back: our award-winning air purifier is now made in Canada
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Bloom™ is back: our award-winning air purifier is now made in Canada

Most air purifiers are designed to be functional not beautiful. With the relaunch of Bloom™ Air Purifier, that changes once again. Already internationally recognized for its innovative design, Bloom™ is now officially made in Canada.

This relaunch marks an important milestone for Dupray. Beyond delivering powerful HEPA-13 air filtration, Bloom™ blends seamlessly into modern interiors with a multifunctional, furniture-inspired design.

Bloom planter

An air purifier that doesn’t look like one

Bloom™ quickly stood out in the design world thanks to its unique concept: an air purifier that doubles as home décor.

Its integrated planter allows users to place a natural plant directly on top of the unit, while an optional wooden tabletop transforms Bloom™ into a stylish side table with storage space.

Its innovative approach earned multiple prestigious international awards, including the 2023 Red Dot Design Award and the 2023 iF Design Award.

The Red Dot jury specifically praised Bloom™ for making “sophisticated technology invisible” through its warm, minimalist aesthetic.

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Now made in Canada

Bloom™ relaunch also represents a strategic shift for Dupray: Canadian manufacturing.

As consumers increasingly prioritize locally made, durable, and high-quality products, Bloom™ being manufactured in Canada reinforces Dupray’s commitment to local innovation and premium craftsmanship.

Local manufacturing also helps:

  • improve quality control;

  • reduce shipping delays;

  • strengthen supply chain reliability;

  • lower environmental impact.

For Canadian consumers, it’s also an opportunity to support local manufacturing while investing in a product designed for long-term everyday use.

bloom air purifier

HEPA-13 filtration that adapts to how you live

Bloom™ captures up to 99.97% of airborne particles as small as 0.1 micron, including dust, pollen, smoke, allergens, bacteria, odors and mold spores.

But not every home deals with the same air. That's why Bloom™ now comes with a lineup of specialized HEPA filters, each designed for a specific concern: pets, cooking, wildfire smoke and more. Same purifier, same simple swap. Just filtration that matches what your home actually needs. (Filter collection available soon)

Its intelligent AutoDetect™ mode continuously monitors indoor air quality and automatically adjusts fan speed based on pollution levels detected in the room. With coverage for spaces up to approximately 1,500 sq. ft., Bloom™ is built for large living rooms, open-concept homes, condos and offices.

Bloom with cat

Why indoor air quality matters more than ever

Research continues to show that indoor air can often be more polluted than outdoor air. From allergens and pet dander to cleaning products, cooking odors, and seasonal wildfire smoke, indoor air quality directly impacts everyday comfort and wellness.

HEPA air purifiers are increasingly popular among people who:

  • suffer from seasonal allergies;

  • are sensitive to dust;

  • live with pets;

  • work from home;

  • want a healthier indoor environment for their family.

Bloom™ answers those needs without the bulky industrial look associated with traditional air purifiers.

Canadian design meets everyday wellness

With its relaunch and Canadian manufacturing, Bloom™ represents a new generation of home appliances: functional, stylish, and designed to elevate everyday living.

For anyone looking to improve indoor air quality without compromising interior design, Bloom™ proves that technology, wellness, and aesthetics can finally coexist in one beautifully designed product.

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